Class Action Lawsuit Filed Against Healthcare Provider for Use of Meta/Facebook Tracking Pixels
Published: 9/1/2026
A class action lawsuit was filed in a Colorado federal district court on August 5, 2026 against the University of Colorado Health (UCH) alleging UCH’s “intentional interception and disclosure of Plaintiff’s and Class Members’ confidential personally identifiable information and protected health information through [UCH’s] implementation and use of the Meta/Facebook tracking pixel on its website, including Defendant’s ‘Find a Doctor’ tool” and patient portal, in violation of HIPAA and the federal Electronic Communications Privacy Act.
The plaintiff in the action is a patient of UHC and filed the lawsuit on his own behalf and on behalf of other similarly situated individuals. In the Complaint filed in the action, the plaintiff alleged that UHC’s Find a Doctor Tool website was configured by UHC to cause the contents of communication made by website users (including patients and prospective patients) to be contemporaneously duplicated and transmitted to Meta/Facebook, together with identifying information such as IP addresses, device identifiers, browser identifiers, cookie identifiers, and/or Facebook-linked identifiers. The plaintiff further alleged that UHC configured the Meta/Facebook tracking pixel and/or similar technologies on its patient portal.
Lani M. Dornfeld
CHPC, Member
Healthcare Law
973.403.3136 · 973.618.5536 Fax
ldornfeld@bracheichler.com
