Government Focus on Online Tracking Technology Regulatory Risks

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9/30/2023

On September 1, 2023, the U.S. Department of Health & Human Services, Office for Civil Rights and the U.S. Federal Trade Commission published joint letters that were sent in July to approximately 130 hospital systems and telehealth providers emphasizing the risks and concerns about the use of online tracking technologies, such as the Meta/Facebook pixel and Google Analytics, that can track a user’s online activities. OCRs concerns about such tracking technologies and HIPAA compliance were also highlighted in OCR guidance issued last year. Health care providers should take heed of these warnings and guidance before using any online tracking technologies to collect data about website and mobile app users, and particularly if a provider has any plans to use this data for marketing and other purposes.

Click Here to read the entire September 2023 Healthcare Law Update now!

If you need assistance with your HIPAA compliance program, an OCR investigation, or a data breach incident, please contact:
Lani M. Dornfeld, CHPC | 973.403.3136 | ldornfeld@bracheichler.com

*This is intended to provide general information, not legal advice. Please contact the authors if you need specific advice.

Related Practices: Healthcare Law

Related Attorney: Lani M. Dornfeld

Related Industry: Healthcare